Public Relations Officer

The role of a Public Relations Officer

1.     To build up the rapport of the client/company or government

2.     To disseminate the client's/government 's information

3.     To communicate the sentiments of the chief minister/client to the public on special occasion 

4.     To gently refute certain allegations made to the govt or minister by public or press 

5.     To assist the client/Minster in whatever he requires whether to prepare speech, to write press notes, condolences messages, press report etc. 

          The various tools that a public relations officer can use are verbal communication, non verbal communication, written communication, audio-visual communication and social media. 

         
          A good public relations officer is a person who can see from the perspective of the client/company/govt., smell what people will say about the client, taste what the client say, touch what he touches, hear what the minister hears.

Easter calls for an inner transformation

Jesus is truly human and truly divine. As a human being he faced temptations, rejections, persecutions and even death. Yes death on the cross. This Jesus this human person was truly human with a humane heart. He fed the people, he healed the sick, he cleansed the lepers, and he gave sight to the blind, he cast out demons and even raised people to live. But what was his reward for his love and care, for his kindness and generosity, for his healing and his forgiveness and for giving himself totally for us through the Eucharist?

We betrayed him, We rejected him, We spat, we yell, We find faults in whatever he did, We condemned him, We persecuted him, We scourged him, We made him wear the crown of thorns, We shouted crucify him, crucify him and we crucified him like a criminal on the cross.

Are we not ashamed doing this to the life giver, who loves and cares for us unconditionally? Holy Week is a time for an inner transformation. It calls for transformation from

Ø Selfishness to Selflessness

Ø Hatred to Love

Ø Accusations to Appreciation

Ø Anger to Forgiveness

Ø Enmity to Friendship

Ø Confusion to Precision

Ø Fighting to Peacefulness

Ø Unfaithfulness to Faithfulness

Ø Sexual pleasure to True Love

Ø Anxiety to Joy

Ø Insecurity to Security

Ø Doubt to Trust

When we transform ourselves, suffering will turn into joy and death into new resurrected life. No stones can deter our spirit from being good and from doing good.  Easter is a season of love. Let us show our true love to God, nature and humanity. Easter will be a meaningful Easter only when we transform ourselves.

May this Easter be and transforming one for you. Happy Easter.