Public Relations Officer

The role of a Public Relations Officer

1.     To build up the rapport of the client/company or government

2.     To disseminate the client's/government 's information

3.     To communicate the sentiments of the chief minister/client to the public on special occasion 

4.     To gently refute certain allegations made to the govt or minister by public or press 

5.     To assist the client/Minster in whatever he requires whether to prepare speech, to write press notes, condolences messages, press report etc. 

          The various tools that a public relations officer can use are verbal communication, non verbal communication, written communication, audio-visual communication and social media. 

         
          A good public relations officer is a person who can see from the perspective of the client/company/govt., smell what people will say about the client, taste what the client say, touch what he touches, hear what the minister hears.